
A large membership organisation unlocking qualitative data that used to sit unread.

ASME, a large not-for-profit membership organisation, ran many programs with data siloed across departments — reporting needed a large IT team, and non-technical department leaders were blocked.
The qualitative data ASME collected from stakeholders was used only as impact stories, never analysed.
Sopact set the impact strategy, built a data-integration pipeline, and put all the qualitative and quantitative data into one Impact Cloud dashboard.
Analysing open-ended scholarship responses surfaced what applicants actually valued — avoiding financial debt, finishing a degree — signals ASME had never seen before.
ASME can now actively categorise stakeholder voice and report insight — including SROI progress presented to its Board of Governors — from data that used to sit untouched.
