Build the engagement plan
Derive the engagement strategy from the categorization. For Mendelow's four quadrants: manage closely (high power, high interest — frequent, two-way, substantive), keep satisfied (high power, lower interest — concise, anticipating concerns), keep informed (high interest, lower power — regular, transparent, accessible), monitor (low power, low interest — light-touch, alert-driven).
Specify the communication channel, the cadence, the content type, and the owner for each stakeholder group. The plan is the deliverable that converts the analysis into action.
OUTPUT: Engagement plan — channel × cadence × content × owner per stakeholder group, with success indicators.