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AI Powered Reporting and Analytics

Build and deliver rigorous reporting and analytics in weeks, not years. Learn step-by-step guidelines, key trends, and real-world examples—plus how Sopact Sense makes the whole process AI-ready.

TABLE OF CONTENT

Author: Unmesh Sheth

Last Updated:

November 11, 2025

Founder & CEO of Sopact with 35 years of experience in data systems and AI

Reporting and Analytics in 2026 - Introduction

Reporting and Analytics in 2026: From Delayed Insights to Continuous Intelligence

Most organizations still generate reports they can't trust when decisions matter most.

The annual report is dying. By 2026, 84% of data and analytics leaders acknowledge their data strategies need a complete overhaul before their AI ambitions can succeed. What's driving this transformation isn't just technology—it's the fundamental mismatch between how fast organizations need to learn and how slowly traditional reporting delivers answers.

Definition

Reporting and analytics in 2026 means continuous intelligence—not compliance exercises produced months after programs end. It's the difference between organizations that discover problems when stakeholders complain versus those that see patterns emerging in real time and adapt before issues compound.

The shift is already underway. The global data analytics market is projected to reach $132.9 billion by 2026, expanding at a CAGR of 30.08%. But market size doesn't tell the real story. The transformation happening is architectural: from fragmented data collection creating 80% cleanup work, to systems where data stays clean, connected, and analysis-ready from day one.

Traditional reporting workflows fragment data across survey tools, spreadsheets, and CRM systems—each creating its own version of truth. Teams spend months reconciling records, hunting for duplicate entries, and building one-time reports that become outdated before stakeholders read them. Data and analytics leaders estimate over 26% of their organizational data is untrustworthy, and 89% of those with AI in production report experiencing inaccurate or misleading AI outputs.

The organizations succeeding in 2026 don't just implement new analytics tools—they redesign data collection itself. They maintain unique participant IDs across every interaction, centralize qualitative and quantitative streams automatically, and transform compliance reporting into continuous learning systems. Where traditional workflows required months to produce static PDFs, modern approaches deliver live insights that stakeholders access anytime, updated continuously as new data arrives.

This architectural transformation solves three problems simultaneously: data fragmentation that makes analysis impossible, cleanup work that consumes 80% of team capacity, and delayed insights that arrive too late to influence decisions. When data stays clean from collection through analysis, when AI processes qualitative responses in real time, and when stakeholders access the same living reports simultaneously, organizations shift from annual evaluation cycles to continuous improvement loops.

By the end of this guide, you'll understand:

  • How real-time analytics has become the baseline expectation for 2026 reporting workflows, eliminating month-long delays between data collection and actionable insight
  • Why unique participant ID systems are the foundation for credible impact measurement, connecting intake surveys to mid-program feedback to exit assessments without manual reconciliation
  • What architectural differences separate tools that perpetuate data fragmentation from platforms that maintain clean, centralized data from the source
  • How AI-powered qualitative analysis transforms open-ended responses from manually coded spreadsheets into automatically extracted themes, sentiment patterns, and predictive insights
  • Which specific practices enable organizations to transition from static annual reports to continuous learning systems where stakeholders access current insights anytime via shareable links

Let's start by examining why traditional reporting architectures—built for quarterly compliance rather than continuous learning—can't support the speed and adaptability that 2026 demands.

2026 Best Practices for Reporting and Analytics

Strategies for Impactful Reports

Planning for AI-Ready Data Collection

The quality of AI-powered insights depends entirely on data architecture established during collection—not analysis. Organizations that treat data collection as an afterthought discover months later that their data can't support the questions stakeholders ask.

Design Collection With Analysis in Mind

Before building any survey or form, map out the specific questions stakeholders will ask: Which participants improved most? What factors predict success? How do different cohorts compare? Then structure data collection to answer those questions directly.

✓ DO THIS

  • Assign unique IDs to every participant from first contact
  • Link all forms through a centralized contact system
  • Use consistent field names and response scales across surveys
  • Capture timestamps for every interaction
  • Include open-ended fields with intelligent analysis

✗ AVOID THIS

  • Creating new Google Forms for each survey
  • Allowing free-text entries for standardized data
  • Collecting demographic info multiple times
  • Using different scales (1-5 vs 1-10) across forms
  • Forgetting to capture metadata like submission source

AI algorithms require clean, structured data with clear relationships between records. When participant IDs remain consistent, qualitative responses link to quantitative measures, and field formats stay standardized, AI can identify patterns humans miss—correlating confidence shifts with skill development, predicting which participants need additional support, and surfacing themes across hundreds of open-ended responses.

Audience Personalization in Reporting

Different stakeholders need different views of the same data. Funders want outcome summaries with clear impact metrics. Program staff need operational dashboards showing current engagement. Participants benefit from personalized feedback showing their individual progress.

Create Role-Specific Views

Instead of generating separate reports for each audience, maintain a single source of truth with customizable views. Stakeholders access the same live dataset but see information filtered and formatted for their needs.

  • Executive Summary View: High-level metrics, trend visualizations, key findings—designed for quick scanning by leadership
  • Program Manager View: Detailed participant lists, engagement tracking, alert notifications for participants needing follow-up
  • Funder Report View: Outcome metrics aligned to grant requirements, demographic breakdowns, qualitative evidence of change
  • Participant Dashboard: Personal progress tracking, skill assessments, resources based on individual goals

Cleaning, Integrating, and Structuring Data

2026-Ready Tools and Automation

The 80/20 problem—where teams spend 80% of their time cleaning data and only 20% analyzing it—persists because organizations use tools designed for collection, not integration. In 2026, leading platforms eliminate this bottleneck through architectural choices made before the first response arrives.

Automated Validation Real-time checks prevent bad data from entering the system
Intelligent Deduplication Unique IDs eliminate duplicate records automatically
Live Data Integration Responses centralize instantly without manual exports
AI-Powered Cleanup Smart algorithms standardize formats and fix inconsistencies

Eliminating Fragmented or Incomplete Data

Fragmentation happens when different tools collect different pieces of information about the same people. One survey captures demographics. Another tracks participation. A third measures outcomes. Connecting these fragments manually consumes weeks and introduces errors.

Implement a lightweight CRM that maintains persistent participant records
Link every survey and form to the same contact database
Use relationship features that connect participants to their responses automatically
Enable data correction workflows where participants update their own information
Set up validation rules that flag incomplete submissions before they're finalized

When data stays centralized from collection through analysis, teams eliminate the reconciliation work that consumes months. A participant completes an intake form—their record is created with a unique ID. They provide mid-program feedback—responses link to the existing record automatically. They submit an exit survey—all three touchpoints connect without manual matching.

Visualizing Insights in 2026

Next-Gen Dashboards: Adaptive, Predictive, Narrative

Static dashboards with fixed KPI tiles no longer meet 2026 expectations. Modern visualization adapts to user context, predicts what information they need next, and explains findings in natural language rather than requiring interpretation of charts.

Adaptive Dashboards

Displays adjust based on who's viewing them and what questions they typically ask. A program manager sees participant engagement trends. A funder accessing the same link sees outcome metrics aligned to grant goals. The system remembers preferences and surfaces relevant insights automatically.

Predictive Elements

Dashboards don't just show what happened—they forecast what's coming. "Based on current engagement patterns, 12% of participants are at risk of non-completion. Here are the specific individuals and suggested interventions."

Narrative Insights

Instead of forcing users to interpret visualizations, AI generates written summaries: "Confidence scores improved 23% from intake to mid-program. The strongest gains occurred among participants who completed at least 3 skill-building modules and attended 2+ peer support sessions."

Avoiding Outdated Visualization Pitfalls

Traditional business intelligence creates bottlenecks: long build cycles, rigid layouts, visualizations that require expert interpretation. Organizations in 2026 avoid these pitfalls by choosing platforms where insights are embedded in workflows, not hidden behind "analytics" tabs.

✓ MODERN APPROACH

  • Insights appear contextually where decisions happen
  • Visualizations update in real time as data changes
  • Users filter and drill down without technical skills
  • Mobile-responsive for access anywhere
  • Shareable links instead of static PDFs

✗ OUTDATED PATTERNS

  • Dashboards separate from workflow tools
  • Weekly or monthly data refreshes
  • Requiring SQL knowledge to explore data
  • Desktop-only access
  • Exporting to Excel for further analysis

The most effective visualizations in 2026 blend into daily work. A program coordinator doesn't open a separate BI tool—they see engagement alerts directly in their task management system. A funder doesn't wait for quarterly reports—they click a link and view current outcomes anytime.

Reporting & Analytics Tools for 2026

Choosing Tools Built for 2026 Demands

Top Features: Real-Time, AI Integration, Security

The analytics tools landscape has transformed dramatically. What once differentiated platforms—dashboard builders, chart libraries, export capabilities—has become table stakes. In 2026, organizations evaluate tools based on architectural fundamentals that determine whether insights arrive in seconds or months.

Real-Time Processing

  • Data updates within seconds of collection
  • Continuous analytics without manual refresh
  • Live dashboards showing current status
  • Instant alerts for threshold breaches

Native AI Integration

  • Qualitative analysis built into forms
  • Automated theme extraction and sentiment
  • Predictive analytics on clean data
  • Natural language report generation

Security & Governance

  • Role-based access controls
  • Audit trails for every data change
  • Encryption at rest and in transit
  • Compliance with privacy regulations

Clean Data Architecture

  • Unique ID management across all forms
  • Automatic data centralization
  • Built-in validation preventing errors
  • No manual reconciliation required

What Sets Apart Leading 2026 Platforms?

The distinction isn't about features—it's about fundamental architecture. Traditional tools separate collection from analysis, forcing teams to export, clean, and import data repeatedly. Leading 2026 platforms eliminate this gap entirely.

Capability
Legacy Tools
Enterprise BI
Integrated Platforms
Data Quality
Manual cleaning required
Complex & costly
Built-in & automated
AI Analysis
Basic or add-on features
Powerful but complex
Integrated & self-service
Speed to Value
Fast setup, limited capabilities
Slow & expensive implementation
Live in a day
Pricing
Affordable but basic
High cost ($10k-$100k+/year)
Affordable & scalable
Cross-Survey Integration
Form-by-form basis only
Possible with complex setup
Built-in from the start

Analytics & Reporting Tool Comparison & Review

Tableau, Power BI, Looker, and Emerging Competitors

The established business intelligence platforms—Tableau, Power BI, Looker—excel at visualization for data analysts. However, they assume clean, structured data already exists in a data warehouse. For organizations still fighting fragmentation at the collection stage, these tools add visualization capability without solving the underlying data quality problem.

Tableau

Strengths: Sophisticated visualizations, strong for exploratory analysis, handles large datasets

Limitations: Requires technical expertise, steep learning curve, assumes clean input data, expensive licensing

Best For: Organizations with dedicated data teams and existing data warehouses

Power BI

Strengths: Microsoft ecosystem integration, familiar interface, real-time connectivity, affordable entry point

Limitations: Limited without Microsoft stack, DAX learning curve, still requires clean data inputs

Best For: Organizations already invested in Microsoft 365 and Azure

Looker

Strengths: Strong data governance, centralized definitions, cloud-native architecture

Limitations: Requires LookML expertise, lengthy implementation, high total cost of ownership

Best For: Large enterprises with technical resources for implementation

Integrated Platforms

Strengths: Collection + analysis unified, clean data by design, AI built-in, accessible to non-technical users

Limitations: Less sophisticated than enterprise BI for complex visualizations

Best For: Organizations prioritizing insight speed over visualization complexity

Free vs. Paid Tool Evolution in 2026

The free tool landscape—Google Forms, SurveyMonkey Basic, Excel—remains accessible for simple collection but hits hard limits when organizations need integrated analysis. The hidden cost emerges in the dozens of hours spent manually reconciling data, cleaning spreadsheets, and rebuilding reports each cycle.

Free Tools $0 Google Forms, Excel

Collection only. Manual export/import. No analysis. High time cost.

Survey Platforms $20-200/mo SurveyMonkey, Typeform

Better collection. Basic analysis. Still fragmented. Limited AI.

Enterprise BI $10k-100k+/yr Tableau, Looker, Qlik

Powerful visualization. Requires clean data. Lengthy setup. High cost.

Integrated Platforms $500-5k/yr Sopact Sense, Similar

Collection + analysis unified. AI built-in. Clean by design. Fast ROI.

Maximizing ROI from Modern Tools

Customization and Collaboration Features

ROI from analytics tools doesn't come from purchasing licenses—it comes from reducing the time between data collection and actionable insight. Organizations maximize value by choosing platforms that enable collaboration without requiring technical intermediaries.

ROI Calculation Example: Workforce Development Program

Old Workflow: 40 hours per cohort reconciling data across 3 tools + 8 hours building reports = 48 hours @ $50/hour = $2,400 per cohort × 4 cohorts/year = $9,600 annually

New Workflow: 2 hours reviewing automated analysis + 1 hour customizing live reports = 3 hours @ $50/hour = $150 per cohort × 4 cohorts/year = $600 annually

Time Savings: 180 hours reclaimed for program improvement instead of data wrangling

Platform Cost: $2,000/year

Net Benefit: $7,000 direct savings + 180 hours for strategic work

Automating Reporting for Higher Impact

The highest ROI comes from eliminating entire categories of manual work. Instead of exporting data monthly to build reports, organizations set up automated workflows once—then stakeholders access current insights anytime via shareable links.

  • Automated Data Integration: Responses centralize automatically without exports or imports
  • Intelligent Analysis: AI processes qualitative data in real time as submissions arrive
  • Self-Service Dashboards: Stakeholders filter and explore data without technical assistance
  • Continuous Updates: Reports refresh automatically as new data arrives—no manual rebuilding
  • Instant Sharing: Copy a link instead of emailing PDFs or scheduling presentations

When funders request updated metrics mid-cycle, teams share a link—not scramble to compile spreadsheets. When program staff need to understand engagement patterns, they filter the live dashboard—not wait for analysts to build custom reports. When leadership asks "What's working?", they see current data—not outdated summaries reflecting conditions from months ago.

Impact-Oriented Reporting in 2026

Credibility and Continuous Storytelling

Connecting Metrics, Narrative, and Real-Time Feedback

Impact reporting in 2026 transcends the numbers-only dashboard and the anecdote-only story. Effective reporting weaves quantitative outcomes with qualitative context and real-time stakeholder feedback—creating narratives that stakeholders trust because they see the evidence behind every claim.

The Integrated Impact Narrative Framework

Modern reporting platforms automatically synthesize three data streams:

  • Quantitative Metrics: Participation rates, outcome scores, demographic breakdowns—the "what happened" foundation
  • Qualitative Context: Open-ended responses, document analysis, interview insights—the "why it happened" explanation
  • Real-Time Feedback: Continuous participant input, engagement patterns, emerging themes—the "what's happening now" intelligence

A workforce training program doesn't just report "87% of participants completed the program." The integrated narrative explains: "87% completion rate reflects strong engagement, particularly among participants who attended peer support sessions (95% completion vs. 72% without). Exit interviews reveal that peer connection was the most frequently cited success factor, with participants describing how accountability partnerships helped them persist through challenging modules."

Trusted Results through Audit Trails

Credibility in the age of AI requires transparency about how insights were generated. Stakeholders increasingly ask: "How do you know that?" Organizations build trust by maintaining clear audit trails from data collection through analysis to reporting.

1
Collection Transparency

Every data point includes metadata: who provided it, when, through which form, with what validation rules applied. Stakeholders can trace any metric back to its source.

2
Analysis Documentation

AI-powered insights include explanations: "This theme appeared in 42 of 65 responses. Representative quotes include..." The system shows its work, not just its conclusions.

3
Versioning and Updates

When reports update with new data, the system tracks what changed, when, and why. Stakeholders see the evolution of insights over time, not just the current snapshot.

4
Stakeholder Verification

Participants can review and correct their own data through unique links. When someone spots an error, they fix it directly—and the correction propagates through all dependent analyses automatically.

Optimizing Team Collaboration Across the Data Cycle

Seamless Data Sharing, Accelerated Turnaround

The traditional handoffs—program staff to data analyst to report writer to graphic designer—introduce delays and information loss at every transition. In 2026, organizations eliminate these bottlenecks by giving all team members access to the same live data, filtered appropriately for their roles.

From Sequential to Simultaneous Workflows

OLD: Sequential Process
  • Week 1-2: Collect data
  • Week 3: Export and clean
  • Week 4: Analyst builds reports
  • Week 5: Writer drafts narrative
  • Week 6: Designer formats
  • Week 7: Leadership reviews
  • Week 8: Distribute to stakeholders

Result: 8 weeks, 6 handoffs, frequent rework

NEW: Continuous Process
  • Ongoing: Data collects and cleans automatically
  • Real-time: AI generates analysis
  • Instant: Reports update continuously
  • Anytime: Stakeholders access current insights
  • As needed: Team customizes views

Result: 0 wait time, 0 handoffs, always current

Preventing Data Silos with Smart Workflows

Data silos don't form because teams want to hoard information—they emerge from fragmented tools that can't communicate. When intake forms live in Google, mid-program surveys in SurveyMonkey, and outcomes in Excel, integration becomes impossible without manual intervention.

Smart workflows prevent silos by design:

  • Single Source of Truth: All forms and surveys connect to the same participant database with persistent unique IDs
  • Automatic Centralization: Responses flow to a unified dataset instantly, no exports or imports required
  • Role-Based Access: Team members see the data relevant to their work without navigating disconnected systems
  • Shared Definitions: Metrics mean the same thing to everyone because they're calculated consistently from the same source
  • Collaborative Analysis: Multiple stakeholders can explore data simultaneously, seeing each other's insights and building on them

Future-Proofing Analytics for 2026 and Beyond

Adapting to Stakeholder Needs in a Rapidly Evolving Landscape

The questions stakeholders ask evolve faster than traditional reporting cycles can accommodate. A funder who wants outcome summaries in Q1 might request demographic breakdowns in Q2 and predictive analytics in Q3. Organizations locked into static reporting frameworks struggle to adapt.

Flexible Architecture Over Fixed Reports

Instead of building specific reports to answer predetermined questions, future-proof organizations maintain clean, connected data that stakeholders can query dynamically. When questions change, responses come from filtering the same dataset differently—not rebuilding entire reporting systems.

AI-Powered Insight Discovery

As AI capabilities advance, analytics platforms will proactively surface insights stakeholders haven't thought to ask about: "Participants who complete Module 3 within the first two weeks show 40% higher confidence gains. Consider emphasizing early Module 3 completion in program communications."

Integration with Operational Systems

Reporting won't remain separate from program delivery. Analytics will embed directly into CRM, case management, and communication platforms—surfacing insights where teams already work rather than requiring them to open separate dashboards.

The Role of Continuous Monitoring

The annual evaluation is obsolete. In 2026, organizations implement continuous monitoring systems that track program health in real time, flag emerging issues immediately, and enable mid-course corrections before problems compound.

Engagement Monitoring

Track participation patterns as they happen. Identify disengaged participants before they drop out. Trigger automated follow-up workflows when engagement dips.

Outcome Tracking

Measure progress continuously against program goals. Compare current cohort performance to historical benchmarks. Spot concerning trends weeks earlier than traditional evaluation cycles.

Satisfaction Signals

Analyze sentiment in real-time feedback. Surface participant concerns as they emerge. Route issues to appropriate team members for immediate response.

Predictive Alerts

Use AI to forecast which participants are at risk of non-completion. Identify factors that predict success across cohorts. Recommend interventions before problems materialize.

Continuous monitoring transforms reporting from a retrospective compliance exercise into a forward-looking management tool. Teams don't wait until program end to discover what worked—they see patterns emerging in real time and adapt accordingly. When a mid-program survey reveals that participants struggle with a specific module, staff can revise materials immediately rather than discovering the issue months later in exit evaluations.

The Continuous Learning Organization

The ultimate outcome of modern reporting architecture isn't better reports—it's faster organizational learning. When insights arrive in seconds instead of months, when stakeholders access the same data simultaneously, when AI surfaces patterns humans would miss, organizations shift from annual evaluation cycles to continuous improvement loops.

Programs adapt weekly based on emerging participant feedback. Funders track progress in real time rather than waiting for quarterly updates. Leadership makes data-informed decisions daily instead of relying on outdated intuition.

This is the promise of reporting and analytics in 2026: not perfect predictions about the future, but rapid learning from the present that enables better decisions tomorrow.

FAQ: Reporting and Analytics in 2026

FAQs for Reporting and Analytics in 2026

Common questions about modern reporting workflows, real-time analytics, and AI-powered insights.

Q1. What will be the biggest shift in reporting and analytics for 2026?

The biggest shift is moving from delayed, fragmented reporting to continuous intelligence systems. Traditional workflows where teams collect data, export to Excel, spend weeks cleaning, then build static reports are becoming obsolete. In 2026, leading organizations maintain clean data from collection through analysis, with AI processing insights automatically and stakeholders accessing live reports anytime.

This transformation eliminates the months-long gap between data collection and actionable insight, enabling organizations to adapt programs in real time rather than waiting for annual evaluations.
Q2. How can organizations keep reports timely and credible?

Credibility comes from transparent audit trails and continuous data validation. Organizations maintain trust by showing exactly how each insight was generated, keeping unique participant IDs consistent across all touchpoints, and enabling stakeholders to verify data accuracy themselves through direct access to live dashboards rather than static PDFs.

The most credible reporting systems let participants review and correct their own data, with updates propagating through all analyses automatically—ensuring accuracy at the source rather than discovering errors months later.
Q3. What are the top reporting priorities for 2026?

The top priorities are establishing clean data architecture, implementing real-time analytics capabilities, and integrating AI-powered qualitative analysis. Organizations succeeding in 2026 focus on preventing data fragmentation rather than fixing it later, ensuring every participant has a unique ID across all forms, and automating insight generation so teams spend time acting on findings rather than compiling spreadsheets.

Q4. How does data automation change reporting practices?

Automation transforms reporting from a manual, time-intensive process into a continuous background system. Instead of spending 40+ hours per cycle exporting, cleaning, and reconciling data, teams invest that time once to set up automated workflows—then insights generate continuously without manual intervention. Stakeholders access current information anytime via shareable links rather than waiting for scheduled report releases.

Q5. Which analytics platforms will dominate in 2026?

The distinction isn't about specific brand dominance but architectural approaches. Platforms that unify data collection and analysis—maintaining clean data from the source rather than requiring export/import cycles—will serve organizations better than traditional BI tools designed only for visualization. Tools combining lightweight CRM capabilities, AI-powered qualitative analysis, and real-time reporting will outperform fragmented toolchains requiring manual integration.

Q6. What new capabilities are expected from tools next year?

The most significant emerging capabilities include predictive analytics that forecast which participants need support before issues emerge, natural language report generation where AI writes narrative summaries automatically, and embedded insights that surface directly in workflow tools rather than requiring separate dashboards. Organizations will also see better integration between qualitative and quantitative analysis, with AI correlating open-ended responses to outcome metrics in real time.

Q7. How do organizations transition from annual reports to continuous reporting?

The transition starts with data architecture, not reporting tools. Organizations first establish unique participant IDs across all forms, centralize data collection through a unified platform, and implement validation rules that keep data clean at the source. Once this foundation exists, continuous reporting becomes straightforward—stakeholders access live dashboards showing current status rather than waiting for annual compliance documents compiled from fragmented spreadsheets.

Q8. What role does AI play in modern reporting workflows?

AI transforms qualitative data from manually coded responses into automatically analyzed insights. Modern platforms use AI to extract themes from open-ended responses in real time, correlate qualitative feedback with quantitative outcomes, generate narrative report summaries, and predict patterns stakeholders should investigate. However, AI effectiveness depends entirely on clean input data—organizations with fragmented collection systems won't benefit from AI capabilities regardless of how sophisticated the algorithms are.

Q9. How can teams ensure data quality in real-time reporting systems?

Quality starts at collection, not cleanup. Implement validation rules that prevent bad data from entering the system, maintain unique participant IDs that eliminate duplicates automatically, and enable participants to review and correct their own information through persistent unique links. Real-time systems surface data quality issues immediately rather than hiding them until analysis, making problems easier to fix before they compound.

Q10. What's the difference between real-time analytics and traditional reporting?

Traditional reporting is retrospective—analyzing data collected weeks or months ago to understand what happened. Real-time analytics is continuous—processing information as it arrives to understand what's happening now and predict what's coming next. The shift enables organizations to adapt programs mid-cycle based on emerging patterns rather than waiting for end-of-year evaluations to discover what went wrong.

Real-time doesn't necessarily mean instant-by-instant updates; it means insights arrive within minutes or hours of data collection rather than weeks or months, fast enough to enable meaningful course correction while programs are still running.

Time to Rethink Reporting for Today’s Needs

Imagine reporting systems that evolve with your needs, keep data pristine from the first response, and deliver AI-ready insights in seconds—not months.
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