A Smarter Way to Understand Stakeholder Voices
AI is transforming how we analyze open-ended responses—moving beyond word clouds and manual coding to deliver context-rich, decision-ready insights at scale.
With Sopact’s automated analysis, you get:
- ✔️ Instant rubric scoring for consistent evaluation
- ✔️ Sentiment breakdown across responses for faster pattern detection
- ✔️ Thematic grouping to uncover what truly matters
"70% of organizations say qualitative insights influence strategic decisions—but only 23% can analyze open-ended feedback efficiently."
— Qualtrics XM Institute, 2023
Sopact bridges that gap. You’ll no longer waste hours reviewing essays, PDFs, or interview transcripts. Instead, your team acts faster—with confidence.
What Is Automated Rubric, Sentiment & Thematic Analysis?
Automated rubric, sentiment, and thematic analysis refers to AI-powered tools that evaluate qualitative responses against consistent criteria (rubric), detect emotional tone (sentiment), and cluster ideas or issues (themes). It’s the new standard for making meaning out of messy, unstructured data.
“Manual coding left us buried in 200 reports. Now we score and theme everything in minutes.”
— Sopact Team
⚙️ Why AI-Driven Qualitative Analysis Is a True Game Changer
Traditional analysis is slow, biased, and hard to replicate. AI changes that:
- Analyze 100+ open-ended answers or essays in seconds
- Maintain rubric consistency across evaluators and time points
- Spot emotion trends—like confidence, frustration, or urgency
- Identify missing or low-quality answers before reports go live
- Enable live feedback loops with stakeholders (via secure links)
What Types of Data Can You Analyze?
You can apply rubric, sentiment, and thematic analysis to:
- Open-text survey responses
- PDF/Word narrative reports
- Interview or focus group transcripts
- Application essays
- Grantee or student self-assessments
What can you find and collaborate on?
- Alignment with rubric or scoring guidelines
- Positive or negative sentiment trends by cohort
- Missing answers or vague responses
- Confidence signals and clarity ratings
- Qualitative score summaries per section
- Summary visualizations tied to each response
- Time-based changes in themes or tone
All data stays connected to the original source and respondent—so you never lose context.
How to Automate Rubric Scoring, Sentiment Analysis, and Thematic Analysis in Survey Responses
What are rubric scoring, sentiment analysis, and thematic analysis in surveys?
Survey analysis today goes far beyond tallying multiple-choice answers. Rubric scoring allows evaluators to apply structured criteria to open-ended or subjective responses. Sentiment analysis detects the emotional tone of a response—positive, negative, or neutral. Thematic analysis identifies recurring ideas, trends, or patterns across large volumes of text.
These advanced approaches are particularly powerful when evaluating narratives, PDFs, or documents collected from program participants, grant applicants, or workforce trainees. However, manually applying them across thousands of records is time-intensive and prone to inconsistency.
How does Sopact Sense automate these survey analysis methods?
Sopact Sense is purpose-built to handle large-scale qualitative analysis. Its built-in AI agent, Intelligent Cell™, automatically analyzes open-ended responses and document attachments in real time. Here’s how each feature works:
Using Intelligent Cell™ for real-time text analytics
As soon as a respondent submits an open-text response or uploads a PDF (such as a grant proposal or personal essay), Sopact Sense's Intelligent Cell™ scans the input, identifies key phrases, and assigns themes. It does this while maintaining relationships between form and contact—ensuring that every insight is tied to the right person, program stage, or submission.
Example: If a survey asks, "Describe the most valuable part of your training," Intelligent Cell might tag responses with themes like "Confidence Building," "Technical Skills," or "Mentorship."
Scoring essays and documents with custom rubrics
Sopact Sense allows users to define scoring rubrics and apply them automatically to both quantitative and qualitative inputs. For instance, an application reviewer can assign a 1–10 scale to criteria like “Team Experience,” “Innovation,” or “Alignment with Program Goals.” These rubrics are configured once and applied consistently across all submissions.
The AI engine can even highlight the sections in the text that informed the score—giving human reviewers transparency and context for every evaluation.
Sentiment tagging at scale from PDFs or forms
Whether it’s a job interview transcript or a reflection essay, Sopact Sense can determine if the overall sentiment is positive, negative, or neutral. More importantly, it can detect nuances and trends across groups of responses.
For example, in a cohort of alumni feedback surveys, Sopact might flag that 68% of respondents expressed "positive sentiment" about mentorship, while 25% expressed concerns about job placement support.
Why is automated rubric scoring better than manual?
Manual rubric scoring takes time, especially when multiple reviewers are involved. Bias, inconsistency, and reviewer fatigue can affect quality. Sopact Sense eliminates these issues by:
- Applying criteria consistently across all responses
- Providing traceable evidence for each score
- Reducing human workload by up to 80%
When you pair rubric scoring with Intelligent Cell’s qualitative tagging and sentiment detection, the result is richer insight with dramatically less effort.
What kind of themes can Sopact extract from qualitative feedback?
Themes depend on your use case. In practice, Sopact Sense has extracted:
- From workforce training programs: "Improved confidence," "Job offer," "Skills gap," "Unclear instruction."
- From grant applications: "Sustainability strategy," "Community engagement," "Scalability," "Missing budget."
- From stakeholder feedback: "Positive tone," "Request for follow-up," "System confusion," "Emotional impact."
Users can edit or add new themes manually, but most are detected automatically. This saves hundreds of hours when analyzing open-ended responses at scale.
Can Sopact analyze PDF uploads and long documents?
Yes. One of Sopact Sense’s standout features is its ability to extract insights from full PDFs such as pitch decks, grant narratives, or essays. With built-in OCR and NLP, documents are parsed and scored automatically.
Thematic tags, sentiment labels, and rubric scores are applied even to long-form documents—all linked back to the respondent or applicant.
How do you integrate the results into Power BI or Google Looker?
Every output from Sopact Sense—including scores, tags, and themes—is BI-ready. You can:
- Export data into Excel, Google Sheets, or CSV
- Use connectors to integrate with Power BI or Looker Studio
- Build live dashboards that update in real time as new survey data flows in
Because data stays structured (thanks to unique IDs and form/contact relationships), there’s no need for manual cleaning before analysis.
What makes Sopact different from basic survey tools?
Basic survey tools like Google Forms or Typeform collect data. Sopact Sense collects clean, relational, and AI-ready data from day one. Here’s how:
- Unique IDs and Relationships: Track the same person across intake, midline, and endline surveys without duplication.
- Intelligent Cell™: Analyze every text input or uploaded file in real time.
- Rubric scoring engine: Automate evaluations with full transparency.
- Correction and follow-up loop: Let respondents edit their entries with version control.
- Built-in campaign support: Run complex survey flows over time.
What are some of the best tools for analyzing qualitative survey data at scale using AI?
Sopact Sense uses its AI-native feature, Intelligent Cell™, to automatically analyze open-ended survey data using thematic analysis, sentiment analysis, and rubric scoring — all without manual tagging or exporting to other tools.
What software can perform AI-driven thematic, sentiment, and rubric analysis on long-form responses and documents?
Sopact’s platform is designed to handle essays, PDFs, and interview transcripts using Intelligent Cell — extracting, summarizing, scoring, and tagging insights aligned to your metrics or rubric.
