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How can a business use global reporting initiative (GRI)

Discover sustainable success, Global Reporting Initiative's standards empower businesses to measure and maximize their positive impact.
Category
Reporting
Written by
Hetal Sheth
Published on
August 21, 2018

Global Reporting Initiative's impact reporting standards are an essential tool for businesses interested in creating value beyond the financial bottom line.

Global Reporting: From Compliance to Credibility

Why global reporting matters now

A few years ago, the head of sustainability at a multinational shared her frustration:

“Every year, we’d spend six months pulling together data for our global ESG report. We had glossy charts on emissions, diversity numbers, and volunteer hours. But the truth? I wasn’t sure the report helped us learn anything. It felt like compliance, not transformation.”

Her story is not unique. Across industries, organizations now publish global reports—whether under Global Reporting Initiative (GRI) standards, Sustainability Accounting Standards Board (SASB), or newer frameworks like ESG disclosures. These reports are meant to showcase accountability and transparency. But too often, they are backward-looking, filled with metrics that check boxes but miss the bigger story: what is the company’s real impact on people, planet, and future generations?

The evolution of global reporting

From financials to sustainability

Historically, reporting meant financial statements. Balance sheets, P&Ls, shareholder letters. But as the social and environmental costs of business became harder to ignore, reporting frameworks evolved:

  • 1990s–2000s: GRI introduced structured sustainability disclosures.
  • 2010s: SASB and Integrated Reporting connected ESG risks with financial materiality.
  • 2020s: Investors and regulators began demanding mandatory disclosures on climate risk, diversity, and governance practices.

Today, global reporting is no longer optional. It is a strategic necessity.

The problem with current practice

Despite progress, most global reports share three weaknesses:

  1. Data fragmentation – Emissions tracked in one system, workforce diversity in another, supplier audits in spreadsheets. Stitching it together is a nightmare.
  2. Focus on outputs, not outcomes – Companies report how many trees planted or how many employees trained but rarely measure whether forests are thriving or whether training changed workforce culture.
  3. Delayed learning – By the time a glossy PDF report is published, the insights are stale. Communities want accountability in real time, not once a year.

The gap is clear: reports may look impressive, but without context, they lack credibility.

What meaningful global reporting looks like

A truly credible global report doesn’t just list numbers. It tells a story that combines scale, context, and lived experience.

Example: Emissions beyond the footprint

A consumer goods company once reported a 15% reduction in factory emissions. Impressive, but incomplete. When they added supplier data, they realized 80% of emissions were in the supply chain. By disclosing scope 3 emissions, they shifted credibility: acknowledging the full picture, not just the part they controlled.

Example: Diversity beyond headcounts

A tech firm celebrated hiring more women globally. But when disaggregated by role, most were in entry-level jobs. Their next report included promotion and retention data by gender. That honesty not only improved reporting but also built trust with employees demanding change.

Context is everything

Global reporting without context risks greenwashing. For example, a mining company may highlight community investments while downplaying environmental degradation. Stakeholders are now savvy enough to see through selective disclosures.

Adding qualitative insights—voices of community members, independent evaluations, or AI-driven sentiment analysis—turns raw data into evidence of lived impact. It closes the gap between corporate numbers and stakeholder realities.

The role of AI in global reporting

With reporting requirements expanding, AI is no longer optional.

  • Data unification: AI can connect scattered sources—CRM, HR systems, supplier databases—under a single reporting framework.
  • Narrative extraction: AI can process long grantee or supplier reports, surfacing themes and risks.
  • Real-time monitoring: Instead of waiting for year-end, organizations can update dashboards monthly, keeping stakeholders informed continuously.

A CSR team at a global manufacturer once described the shift:
“Before, six people spent half a year preparing one report. Now, AI pulls clean data every quarter. We spend our time interpreting, not cleaning.”

Challenges CEOs and boards must confront

  • Standard overload – With GRI, SASB, CSRD, and ISSB, choosing the right framework can be overwhelming. The solution? Focus on materiality: what matters most to your stakeholders.
  • Risk of spin – Reports that exaggerate progress or omit challenges erode trust. CEOs must balance transparency with ambition.
  • Global-local tension – A report may look good at headquarters but fail to reflect realities in local communities. Boards must ensure local context is not lost in global roll-ups.

Why this matters for the future

Global reporting is more than compliance. It is a mirror held up to organizations, asking: Are we who we say we are?

Done poorly, reports are marketing documents. Done well, they become learning tools—guiding investment, shaping culture, and aligning strategy with long-term resilience.

For leaders, the choice is clear. The world no longer rewards polished but empty reporting. Stakeholders—investors, employees, communities—are demanding truth with context. And that is what global reporting, at its best, can deliver.

Closing reflection

The CEO of a multinational once summarized it this way:
“Our first ESG report was a brochure. Our second was an audit. Our third finally became a learning document. That’s when the board started making different decisions.”

Global reporting is at that crossroads. It can remain a compliance burden—or it can become the foundation of authentic accountability. The difference lies in context, courage, and the willingness to tell the whole story.

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