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Discovering automated insights was a game-changer.

Now TKC team can get instant insight from all the qualitative and quantitative data without using any technical knowledge or any time in analyzing.

Key Improvements

10,000+

Global and US Stakeholder voices collected and analyzed

600,000

Students will be reached and counting!

Nearly one million people each year make pilgrimage to the King Center, a National Historic Site, to learn, be inspired, and pay respect to Dr. King's legacy.

Customer Stories / The King Center
CUSTOMER STORYThe King Center · Memorial nonprofit · Atlanta

The King Center turned open-ended feedback into real-time insight

Coretta Scott King’s institution replaced siloed survey tools with continuous, analysed stakeholder voice across seven programs.

The King Center
“Gathering open-ended feedback was always part of our routine, yet it remained untouched — until now. Discovering automated insights was a game-changer.”Kelisha B. Graves, Ed.D., Chief Research, Education & Programs Officer, The King Center
BEFORE
BEFORE

Feedback gathered, never read

The King Center, founded in 1968 to promote nonviolence and social justice, had data siloed across platforms like Qualtrics and no dedicated analysts — so qualitative analysis simply did not happen.

Open-ended feedback was part of the routine but remained untouched.

THE LOOP
THE LOOP

One stack across seven programs

Sopact replaced Qualtrics with Sopact Survey, the Impact Cloud, and Sopact Sense across seven programs, aggregating pre- and post-surveys across cities.

Named programs — the Beloved Community Leadership Academy, One Million Black Women, Nonviolence365 — feed one analysed view.

AFTER
AFTER

Months to minutes

Automated insight enabled real-time analysis and dynamic discussion during trainings, and four programs now have outcome strategies — evaluation that used to take months happening in minutes.

Now TKC team can get instant insight from all the qualitative and quantitative data without using any technical knowledge or any time in analyzing.

"Gathering open-ended feedback was always part of our routine, yet it remained untouched—until now. Discovering automated insights was a game-changer, enabling real-time analysis and dynamic discussions during trainings."

Kelisha B. Graves, Ed.D.
Chief Research, Education, and Programs Officer

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