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Evaluation that used to take months now happens in minutes.

How the King Center finally read the open-ended feedback it had been collecting all along.

Key Improvements

10,000+

Global and US stakeholder voices collected and analysed

7

Programs aggregated into one analysed view

Nearly one million people each year make pilgrimage to the King Center, a National Historic Site, to learn, be inspired, and pay respect to Dr. King's legacy.

Feedback gathered, never read

The King Center, founded in 1968 to promote nonviolence and social justice, had data siloed across platforms like Qualtrics and no dedicated analysts, so qualitative analysis simply did not happen.

Open-ended feedback was part of the routine but remained untouched.

Gathering open-ended feedback was always part of our routine, yet it remained untouched, until now. Discovering automated insights was a game-changer, enabling real-time analysis and dynamic discussions during trainings.

Kelisha B. Graves, Ed.D., Chief Research, Education and Programs Officer

One stack across seven programs

Sopact replaced Qualtrics with Sopact Survey, the Impact Cloud, and Sopact Sense across seven programs, aggregating pre- and post-surveys across cities.

Named programs feed one analysed view: the Beloved Community Leadership Academy, One Million Black Women and Nonviolence365.

Months to minutes

Automated insight enabled real-time analysis and dynamic discussion during trainings, and four programs now have outcome strategies, evaluation that used to take months happening in minutes.

How the King Center finally read the open-ended feedback it had been collecting all along.

"Gathering open-ended feedback was always part of our routine, yet it remained untouched—until now. Discovering automated insights was a game-changer, enabling real-time analysis and dynamic discussions during trainings."

Kelisha B. Graves, Ed.D.
Chief Research, Education, and Programs Officer

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