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King Center

Atlanta, Georgia

Feedback that becomes usable insight.

How the King Center finally read the open-ended feedback it had been collecting all along.

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The operating problem

Open responses deserve a real read.

Qualitative feedback was collected across platforms such as Qualtrics, but with no dedicated analysts, it remained untouched instead of informing the next training or programme decision.

A meaningful measure

Global and US stakeholder voices collected and analysed

One working view

Programs aggregated into one analysed view

A practical change

Discussion can happen during training, not months later.

Four outcome strategies — Evidence is organised around actual programme learning.

Customer voice

"Gathering open-ended feedback was always part of our routine, yet it remained untouched—until now. Discovering automated insights was a game-changer, enabling real-time analysis and dynamic discussions during trainings."
Customer representative portrait

The story

Nearly one million people each year make pilgrimage to the King Center, a National Historic Site, to learn, be inspired, and pay respect to Dr. King's legacy.

The King Center had been gathering open-ended feedback for years. The problem was not a lack of responses; it was that the most revealing responses stayed unread because no dedicated analyst had time to interpret them across programmes and locations.

Feedback gathered, never read

Founded to advance nonviolence and social justice, the King Center works with a wide public. Qualitative feedback was collected through tools including Qualtrics, but the answers were distributed across systems and rarely arrived in a form that could inform the next training or programme decision.

The team did not need more surveys. It needed a way to read the feedback it already had and put it beside the programme context that gave it meaning.

One view across seven programmes

Sopact brought pre- and post-survey evidence into one analysed view across seven programmes, including the Beloved Community Leadership Academy, One Million Black Women and Nonviolence365.

Instead of exporting comments for a later review, the team can identify recurring themes, compare feedback across locations, and keep the original voices connected to the programme they describe.

From months to minutes

Automated analysis means programme leaders can discuss what participants are saying while a training is still fresh, rather than waiting months for an evaluation cycle to close.

The outcome is not a generic summary. It is evidence organised around four outcome strategies, ready to support the next decision.

Bring one workflow. Leave with a path forward.

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