In today’s world, we have new expectations of our media to go beyond informative. However, impact reports are often discussed as a one-size-fits-all template. It is seen as a formula for delivering results of hard work within a complex system. This does not reflect the new culture of information sharing.
The purpose of reporting your Impact have many reasons. Transparency and due diligence require it, as well as other organizations, potential donors, staff and partners need to know. The new culture, however, requires a new way of storytelling methods. To be able to communicate to the public as well as potential investors and customers, there is a better way of reaching a larger audience than the old fashioned way.
There are multiple reasons why you share the results of your Impact efforts. It is important to put yourself in the shoes of customers, partners and investors to shape what you include in your report. This will make it easier align communication and the new culture of information sharing.
Where are they (scrolling)?
People are bombarded with information on a daily basis. To be able to compete with the heavy traffic of information, you have to go where they are if you want to be found. In addition, customers, partner and investors have different preferences. It is crucial to figure out whatever preferences they have to be able to communicate your Impact efforts in a more effective and efficient way.
What innovative communications methods are there?
To be able to discover new ways to compete with the intensive flow of information your audience gets every day, it is time to get creative. Our field is changing with time and the sooner we adapt, the better. Meet them where they are, try new things and have fun with it.