<img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/0609320ad13c4183af7978b1c1744b71/pixel?tag=ViewContent&amp;noscript=1">

 

Impact Perspective 

The latest global trends in social impact measurement, management

How Create Effective Impact Report Design?

  • by: Hetal Sheth
  • On: 15, Jan 2018
2 min read

It is the question on many impact manager's mind, how to build effective nonprofit impact reports? An effective social impact report focuses on a collective process that aligns impact thesis (ie. Theory Of Change), communicates intended and unintended learnings, and has strong buy-in from top management to EVERY stakeholder. Impact Reporting is a final step in building the impact framework, selecting metrics and collecting data. It starts with a well thought through Impact Management approach. Every organization must choose an approach based on their,

  1. Stakeholders
  2. Goals
  3. Impact lens
  4. Reporting alignment

1) Stakeholders: Starting from our first guidebook Actionable Impact Management Volume One: Groundworks, we cannot stress enough the importance of involving stakeholders at every stage of impact management journey. There may be different stakeholders at different levels and Impact Reporting can mean different things to different stakeholders. List the stakeholders for your organization who would like to see your impact report.

2) Goal: What is your reporting goal?

  • Customers and staff satisfaction?
  • Show program or funding effectiveness?
  • To scale/grow the organization?
  • Evaluate risk and performance of organization working on a similar impact thesis?

Depending on your organization goal, you have different Impact Reports. Impact communication is not limited to just the staff members, volunteers, beneficiaries, and funders of the program but it is a piece of the puzzle for the more considerable system change. Each organization working towards the common goal has a responsibility to communicate their impact results to be able to evaluate the complete picture. As an example -  if your organization is working for one particular Sustainable Development Goal (SDG) like job creation in an underserved community, then your impact report is adding towards the country's overall goal achievement which adds to the UN SDGs overall success.

3) Impact (or Investment) Lens: Depending on their target segment, for example, Corporate Social Responsibility, Environment & Sustainability, Impact Funds, Foundations, Nonprofit, Government Agency or Social Enterprise, there are different requirements and alignments required for the reporting. Investment lens can also be defined by a minority, gender, disability, geographical setting, poverty level, etc. 

Somethings you also need to  ask yourself. Are your reports

4) Reporting Alignment: We have been talking to many impact organizations who start with impact reporting around standardization approaches - such as IRIS based metrics creating GIIRS rating in impact funds or AERIS ranking in CDFI (Community Development Financial Institutions Fund) or MIX Market in Microfinance. While this approach serves a purpose of speaking the same language, it is often aligned for investors.

Once you have an Impact Report ready, how to communicate with your stakeholders? Impact report communication is to reach the correct audience depending on who the stakeholders are! Stay tuned for detail in our Actionable Impact Management Volume Four: Communication is releasing in March 2018. Stay connected. Additional Resources:

Actionable Impact Management Vol 4: Communication

The future of impact management and reporting article provides unique perspectives from leading thought leaders.

From Report to Reporting Sustainability Reporting Research Report

10 Costly mistakes of CSR reporting

See Impact Cloud

 

 

Comments

Leave your Comments

Related Posts

How Can a Business Use Global Reporting Initiative with SDG reporting

The Global Reporting Initiative has been around for decades. It is widely used, but perhaps still not enough.

Read full article
31 min read

Why Do We Keep Producing Impact Reports, But Not Intended Impact?

The impact space is inundated with impact reports. Which isn’t necessarily a bad thing. Donors and impact investors need...

Read full article

How to Calculate Social Return On Investment (SROI) - Part 1

A lot of people try to get to a number for SROI Ratio and it misses the truth. The point of SROI calculation isn’t neces...

Read full article

Let’s Start a Conversation

Interested in learning more about our services? Our Impact Executives take the time to discuss your existing program and help you make smart decisions that best meet your needs.

Get Started