The latest global trends in social impact measurement, management
Whether you’ve used our cloud-based solutions to define and manage your impact metrics or not, the topic generated a buzz on our website throughout the year. Three out of the five most-viewed blogs for 2018 tackle different aspects impact metrics and impact measurement.
Some of these popular blogs were published this year, others in previous years, but they still generate significant interest for you, our reader.
It makes sense, of course, that the topic of impact metrics and measurement rises to the top because this is what we specialize in at Sopact. From the people working on the ground with beneficiaries, to funders looking for impactful investments, our end-to-end impact management tools (e.g. see Impact Maker) help make impact data accessible and more easily managed as you transform it into meaningful insights.
If you haven’t had a chance to peruse this content, we’ve got the cliff notes of these five most-viewed articles. Take a quick look, and before you go, see what we’re looking forward to in 2019.
In this article, we define what is meant by standardized metrics, an agreed upon impact measurement “language” defined by research and other institutions. Standardized metrics are used when communicating to a specific audience or by certain types of institutions, and focus on outputs and activities. For example, SDG are preferred by majority of mission driven organizations and are often CSR metrics, IRIS metrics are most often preferred by impact investors. Community organizations often use the Guidestar framework.
Define whether standardized metrics are right for you and your organization. For what reason(s) are you measuring your impact? Who is your audience? Who are your funders? These are essential questions to assess what impact metrics language may be most relevant. Many times, a combination of metrics, both standard and customized, is the best solution.
Impact measurement creates value beyond its principal purpose. Assessing the efficacy of an intervention is ostensibly why we implement a measurement process. Understanding the other value we can create from that process, however, is what really can make it worthwhile. For example, measuring impact helps you and your organization maintain your true north when making strategic decisions. It is necessary for the integrity of social markets. It can have evaluative power, revealing inefficiencies and areas for improvement.
Take a holistic view of impact measurement. Ask yourself, how can the impact measurement processes of my organization create value for all my stakeholders? If you are going to take the time and resources to implement such a system, you should also take the time to ensure you are taking full advantage of the data it yields.
This blog tackles the metrics discovery process, as outlined by the guide co-developed at Sopact: Actionable Impact Management Volume II. This phase demands that you examine who you are communicating impact to and what language (metrics) you decide to use to do so. To help explain this process in more detail, we use Aravind Eye Care System as a useful case study.
Take a deeper dive into your own impact metrics definition strategy, whether you have yet to define them or you are looking to redefine. Sopact’s tools have a catalog of over 2,000 metrics to help get you started, or you can take a look at the (free) guide mentioned above.
These tips focus on the integration tools available to nonprofits using Salesforce, so that they can get more out of it. The tips are further contextualized by first looking at the main challenges faced by non profit organizations. From email marketing to grant management, these integration tools could be the difference maker for non profits of all sizes.
Make your life easier by using tools that are designed to do just that. Finding talent with technical expertise is a known gap in the world of non profit organizations and these tools help bridge that gap by reducing the technical know-how needed to benefit from the latest technology.
The message isn’t that Millennials shouldn’t be ignored, it’s that doing so (intentionally or otherwise) could be catastrophic for your organization. The number of Millennials with access to capital is growing exponentially and the majority seek to align their spending/investing with their socially conscious ideals.
It is essential to invite Millennials into the impact investing conversation and to be radically transparent while doing so. Creating data management systems that allow for transparency is part of that process, because this audience is going to dive deeper than the pretty photos in your annual impact report.
Mat King, Vidyard’s Video Production Manager, delves into the essential things you need to know about how to videos: What they are and how to create one that teaches your audience what they want to learn. Along with Vidyard’s Creative Director, Blake Smith, Mat also breaks down a real tutorial video to examine what makes it work.
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