Skip to content
sdgs impact measurement
Alan Pierce 12/13/18 1:58 PM 7 min read

How to Measure Sdg Impact & Sustainable Development Goals (Part 2)

Reports year after year tell us that we are far behind schedule on achieving the 17 Sustainable Development Goals set forth by the UN some years ago. These SDG impact measurement efforts should be met with increased vigor to change this course.

Reaching our objectives by the year 2030 was always an ambitious endeavor but the fact that we’re not on pace doesn’t mean we should stop.

What we need as we move forward is an SDG measurement that doesn’t simply tell us we’re getting closer or farther from achieving the Goals.


Moving Beyond SDG Impact Measurement

measuring sdgs - indicators, trackers and methodology

We need deeper assessments, focusing on outcomes, which can help policymakers, business leaders, and other impact sector actors understand which interventions are working and why so that together we can begin to explore how to scale them.

In part 1 of this blog, we took an impact measurement and management approach in exploring the first 8 SDGs, breaking down each particular goal from that lens.

In Part 2, we’ll do the same for the other half of the SDGs, many of which are a bit broader and more complicated to tackle from an impact metrics perspective.

Read More: Guide to aligning your business with SDG Goals

The UN Sustainable Development Goals 9 to 17

Countries both rich and poor, new and old, are called upon to develop policies, collaborate, and integrate the overall strategic vision of the SDGs into their national agendas.

Data management from the ground up and top-down needs to be seamless, efficient, and accessible to players at all levels. Reporting should be frequent and relevant. Data should empower decision-making not slow it down.

These are just a few of the important data themes which pertain to all the SDGs. Let’s dive a bit deeper into how they materialize in SDGs 9 through 17.

Read More: Why not consider SDGs as 17 square boxes? They have to work with each other and in the balance!

GOAL 9: Industry, Innovation, and Infrastructure

sdg 9 industry infrastructureThere is a clear place-based component to Goal 9. Smaller countries, in particular, have defined “industry” to a few specific areas. So when we measure progress towards Goal 9 we need to cognizant of these regional tendencies and assess to what extent and how fast diversification of industry can benefit these smaller economies.

When examining the proportion of the population with access to information (and mobile coverage), it’s also necessary to assess how such technology is being optimized so that the positive outcomes can be derived from greater per-capita access to information.

Read More: SDG Indicators for SDG 4: Quality Education Includes Health & Poverty

GOAL 10: Reduced Inequality

sdg 10 reduced inequalitiesTwo issues stand out when we look at the targets for this goal. First, improving the income of the bottom 40% of national populations is in theory a positive thing.

Measurement programs should take into account, however, where that income comes from. For example, if it is being generated in the informal economy, that kind of progress might not sustainable.

Secondly, if we zero in on the push for better migration policies we see a clear opportunity to improve how we use data and data technology to make these often invisible populations more visible. For example, internally displaced refugees are frequently overlooked (the UN calls them some of the “most vulnerable people in the world”) and without accurate, real-time numbers about location, conditions, needs, etc., it remains extremely difficult to develop programs and policies to support them.

Read More - How the UN's sustainable development goals (SDG) affect enterprise?

GOAL 11: Sustainable Cities and Communities

sdg 11 sustainable citiesYou can see our blog on this goal for a deeper look at its importance, but what is worth mentioning here is exploring the ways we might link data on green spaces, more efficient (and sustainable) transport, etc., to improved outcomes in the quality of life across the spectrum of urban dwellers.

Discovering such correlations requires buy-in from local organizations working to implement such initiatives, and doing so (assuming the results are positive) could potentially help these leaders acquire funding for further initiatives and also spur innovation in other parts of the world which have been slower to adopt such strategies.


GOAL 12: Responsible Consumption and Production

sdg 12 responsible consumptionHow might we incentivize markets to adopt practices towards a more circular economy? This is one of the essential design questions we see as an opportunity to tackle Goal 12.

From a data management and measurement perspective, we could begin by working with private sector leaders to better understand the relationship between dollars invested and the social value returned. An SROI approach is a good place to start.

Bringing seasoned impact investors into the equation could also support an easier (and more profitable) transition, as they are well acquainted with the balancing of impact and financial returns.

Read More: How social procurement saves corporations from underdevelopment?

GOAL 13: Climate Action

sdg 13 climate actionWhether we hear reports of CO2 emissions still rising, or calls from scientists getting more and more urgent, the pressing nature of this issue still seems detached from our day-to-day response as a global community.

Impact evidence must be more strongly delivered to the general public in ways that are relatable to the context oref that public. In other words, how we conduct social impact reporting can and should be delivered more strategically, making data more accessible, more easily understood, and with clearer calls to action to specific audiences.

Of course, the climate issue is much bigger and more complex than any impact report could ever address, but this is one area where we see room for improvement from a data perspective.

GOAL 14: Life Below Water

sdg 14 waterAgain, we’re more interested in tracking the outcomes produced from targets such as “reduce marine pollution of all kinds.” Achieving this target would imply positive implications for the marine ecosystem, but to what extent?

The difference between indicators and outcomes is important here.

Because if there are other forms of environmental destruction in marine areas we need to take those into account, as well as what is happening to those substances which were previously polluting this environment. Where are they now?

GOAL 15: Life on Land

sdg 15 life on landImpact evidence holds the potential to drive economic decisions if it is properly leveraged (and is credible evidence). Clearly linking how improving biodiversity, increasing reforestation practices, or the betterment of degraded soil with the socioeconomic benefits of each practice is one of the ways we can spur more action in these areas.

Being able to communicate the benefits to local communities will enable greater buy-in (the trade-off must make sense to them). Giving policymakers and investors access to those data can also help capital flow more confidently into these areas.

GOAL 16: Peace and Justice Strong Institutions

sdg 16 peace justicePeace is often the outcome of better outcomes across other SDG areas. Reduce poverty and you reduce conflict. Improve education and job rates, you reduce conflict. Increase resilience in the face of disasters, you reduce conflict.

So measuring progress towards peace can be measured along with those impact areas, as long as we have clear correlations in our data that suggest one does indeed lead to the other.

When conflict disrupts economic systems, data on the economic impacts of that conflict can perhaps be more clearly and quickly delineated.

GOAL 17: Partnerships to achieve the Goal

sdg 17 partnershipsWe’ve also covered this immensely important, and overlooked, Goal in one of our blogs. What we’ll highlight again here is not only the need for free information flow within and across national borders but also the tools to enable that flow.

With internet connectivity reaching new highs every year, cloud-based solutions like the ones we’ve developed give community members and national leaders alike the platforms needed to help us all as a global community collaborate successfully for a brighter future.

Read More: 4 Reasons Your Social Enterprise Needs Social Impact Consulting


It's clear that for every Sustainable Development Goal there is a need to gather impact evidence. With indicators already defined as a starting point, the work to be done across the impact ecosystem lies in determining which indicators are relevant, how outcomes-based metrics might also be defined (and aligned), and lastly, how to implement impact measurement strategies with the right tools.

To see how we can help you tackle SDG-alignment on any Goal, or to simply reach your impact objectives using tools designed to do just that, click the button below to schedule a chat with our team of impact data experts.


Learn More: 


Alan Pierce

Alan is a social sector consultant and one of the founding directors of Quantica Education, a school of social entrepreneurship in Colombia.