Best Practices for Social Impact Metrics Selection

The most important element to an enduring selection of Social Impact Metrics is the foundational impact framework that supports it. We need a strong impact measurement framework before we know which metrics will serve our needs. You can learn all about how to establish your impact framework here: Actionable Impact Management (AIM) Volume One: Groundwork.  

This article will give a quick overview to the most important pieces of getting to a place where we can select the best metrics for our organization. That will include:

• Vision, Mission, and Goals: Volume One: Groundwork
• Program Structure: Volume One: Groundwork
• Theory of Change: Volume One: Groundwork
• Measure What Matters: Volume Two: Metrics 

Vision, Mission, and Goals

Think of your Vision as the cornerstone of your imapct framework. Whenever you get stuck (which you probably will) as you document your organization's program strucutre and theory of change, you can refer back to these three statements for guidance. 

VISION: A short statement that paints a picture of the ideal world your organziation strives to bring about. 

MISSION: A short description of how your organization is working toward that idealic world.

GOALS: A set of chronological milestones that your organization will reach as you continue your path toward that Vision.

Program Structure

Volume One: Groundwork describes it in more detail, but essentially it's a documented layout of how your programs are organized.

This will help us organize our metrics sets later. It depends on the complexity or nature of your programs, whether you sort your metrics by Outcome or Program.

Theory of Change

The Guidebook will have you go Outcome-by-Outcome (or Program-by-Program) to create a Theory of Change (ToC). Now, your ToC holds multiple purposes - one of which is to identify your outcomes and outputs...

Measuring social impact indicators

It is very important to have Theory of change defined first and now that you have your outcomes decided by all of your stakeholders you are ready for the next step. Each of these outcomes and outputs can become a potential metric. We will write these draft metrics down (keeping them sorted by Program/Outcome) and answer a few questions to see if it's a viable metric for us: These questions are like,

Is my metric mission critical? Your organization can be collecting lots of data but all the data is not critical to validate your mission. If your organization's mission is improving early childhood education then collecting metrics like number of diapers donated to your organization is not the mission critical metric. 

Is it realistic to measure? Some metrics are very difficult to collect and so measure. Also look at the resources you have since large scale studies like RCT are not realistic for many small organizations. 

Already Being Measured? Most of the organizations use 3-5 different tools to collect data and sometimes integrating them can bring necessary information without adding more resources to collect them.

Reason for measuring? Are you measuring this metric because you need that for funder reporting? Answering this question can align to you mission or requirements for fundings.

Outcome metric? If you are keep collecting outcome data like number of children enrolled in the program, number of backpacks donated then they do not give you outcome ir indicator results. You have to think and collect multiple metrics to learn outcome results. 

Worth measuring? Align with the mission and resources. If it is critical then resource allocation is worth it.

Read More: Impact Metrics for Gender Lens Investing

Next Steps

Now, you're set up with a solid (and organized) group of draft metrics sets. Your next steps will be to decide which drafts are worth measuring. For those, you will decide if they should align to a standard or if you will craft a custom final metric. Next, make sure that that metric is clear for those reporting on it - pair it with a sample answer and usage guidelines. All of this and more is detailed in the most recent volume of the Actionable Impact Management (AIM) series. For more details on metrics selection, go ahead and download the second volume here: Actionable Impact Management: Metrics.