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Audible's CSR Strategy: Measure Impact, Improve Programs

Learn how Audible uses data and technology to measure the impact of its CSR initiatives and improve its programs. Discover the results and progress they've made.

CSR initiative

Audible is a U.S.-based audiobook and podcast service that allows users to purchase and listen to audiobooks and other spoken-word content online. Audible is the largest audiobook producer and retailer in the United States. Audible is a subsidiary of, Inc, headquartered in Newark, New Jersey.

At Audible, we believe in using data and technology to drive social impact. Our CSR strategy is focused on measuring the impact of our initiatives and using that information to improve our programs. We are committed to transparency and sharing our progress with the community. Discover how we're making a difference and learn more about our CSR journey.

Corporate Social Impact

Measure Equity and Improve

We have examined how an approach based on collaboration and partnership creates economic development for all.

  • How can you meaningfully engage all of your stakeholders, including employees?
  • How a business can positively affect the cities, they call home.
  • How can you create an inclusive approach to economic development?

Engagement of Audible with Sopact

Measure Economic Development Programs

Challenges before Sopact engagement

    • Audible

      - Audible has multiple programs in the community that need alignment to the business value pillars.

      - Audible is starting a pilot program leveraging Audible’s Newark Now debit card created with MoCaFi to support students and families at risk of food insecurity. It needs to have an impact framework defined from the beginning instead of evaluating it after the fact.

      - Audible needs a program-level dashboard to make strategic decisions for initiatives such as Newark creating jobs, sustaining businesses, and attracting foot traffic resulting in economic empowerment.

Impact journey after engagement with Sopact

  • Conducted an impact experiment for a pilot program Audible Bucks.
  • Conducted end-to-end impact management from strategy, metrics, and data collection and built a dynamic dashboard within four months.
  • In process of aligning all the other programs  to business core values 
  • Able to connect all of the programs to the four core focus areas and three core value pillars of race, equity, and economic empowerment through Sopact impact advisory and Impact Cloud®.
  • In process of decision-making dashboard for resource allocation with continuous impact learning
CSR Software

Audible has three pillars of business core value, Race, Equity and Economic Empowerment of the community. The goal is to align all internal programs to the business value and continuous learning with data-driven decision-making capacity. Sopact helped Audible start with one program as an Impact Experiment serving as a pilot, and knowledge will help to scale.

how we do it


Learn More: 

Improve Racial Justice

"We have seen a dramatic change in our impact learning processes after partnering with Sopact. We have consolidated Audible's current programs and organized them into cohesive focus areas. As a result, the focus area team now has a complete picture of the impact.

I cannot wait to see the dynamic data dashboard and all the programs at my fingertips to learn the return of our investments and make strategic capital allocation decisions with it. Audible progressed in light-years after one year of adding the capacity of IMM by partnering with Sopact!"

Eric NeSmith
Eric NeSmith Jr. Global Center for Urban Development, Audible.
Case Study

CSR Impact Measurement

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